Charlotte Paris

Charlotte.Paris@gfk.com

My blog posts

BYOD: the consumerization of IT

May 15, 2013

Many employers responded to the disruption caused by ‘consumerization’ of the IT workplace by embracing the ‘Bring Your Own Device’ trend. Essentially, BYOD has been promoted by three factors: (1) consumerization; (2) user frustration with devices procured by work; (3) desire to carry only one …

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