David Tice

Dave Tice

david.tice@gfk.com

My blog posts

Tech and the American Voter

With the 2012 campaign in full swing, it’s clear that digital technology and advertising will be an even stronger force in this election than 2008. GfK’s 30 years of data from The Home Technology Monitor™ provide an ideal context for understanding how technology is reshaping the U.S. media and …

Read more

Over-the-air TV is on the rise

For the past two years, we’ve seen a lot of weeping, wailing, and gnashing of teeth about cord-cutters – that people were abandoning pay TV for online services; putting the TV model in imminent danger of collapse. The only trouble with these declarations is that there has been very little …

Read more