David Crosbie

david.crosbie@gfk.com

My blog posts

Who’s Driving Automotive Innovation?

June 12, 2012

One of the crucial stories for global marketers and manufacturers in coming years is the shift in impetus of consumer demand from the Developed markets of Europe, North America and Asia, to the Emerging world. One sector at the vanguard of this shift is the automotive category, with many of the …

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Consumer Mood A Window On The Future

May 10, 2012

This coming month sees the release of the first deliverable from the new batch of Roper Reports Worldwide data – the Mood of the World report 2012. This is always one of GfK Roper Consulting’s most keenly awaited releases, not just because it gives us a first glimpse at insights from our latest …

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Talkin’ ’bout My Generation

February 18, 2010

Generational marketing has a long history in the US, but is not so prevalent in the UK, or indeed many other markets around the world. Instead, over here people tend to talk about age bands and socio-economic groups, with phrases such as “25-34 year old ABC1s” being bandied around by media …

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