My blog posts

Can automakers achieve data-driven empathy?

August 19, 2014

A recent article in a business journal said companies are failing to follow established relationship "rules" and should use their Customer Relationship Management (CRM) systems to develop "data-driven empathy" about what's really going on in the hearts and minds of their customers. Some …

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Trends that drive the auto industry

March 24, 2014

Recently, I was reading an article about how consumers' choices are influenced not only by the usual decision drivers of price, quality and reputation, but also by their values and beliefs. This reminded me of our Roper Reports® Worldwide Study which tracks 12 major global trends. In …

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