Diane Crispell

Diane Crispell

diane.crispell@gfk.com

My blog posts

How brands can appeal to pet parents

July 25, 2017

With several family members on the move this spring, my husband and I found ourselves temporary caretakers for a series of pets including our niece’s cat. She was a sweet houseguest, although our own two cats didn’t think so. Fortunately, we are empty nesters with enough space that our feline …

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Back-to-school shopping isn’t just about deals

September 7, 2016

Although my own children are no longer students, I have certainly noticed that it’s back-to-school time. I’ve also noticed something interesting about the barrage of emails, store signage, and even news stories related to this shopping season: most of the messages are about saving money. This …

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Making the second-best solution shine

June 10, 2015

“So Jim, what’s the household chore you hate the most?” I queried my office mate. “Cleaning toilets” was his prompt reply. “And what would make it better?” He thought a moment, then, laughing, he said, “Having someone else do it!” Boom – he nailed it. In fact, cleaning bathrooms is …

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Details, Details

June 12, 2012

Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or prefer the alternative version that it’s the devil, it’s hard to deny that details do matter. The late Apple CEO Steve Jobs was legendary for sending designers back to the drawing board dozens of times to get …

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