Dr. Danica Allen

danica.allen@gfk.com

My blog posts

Transcending Brand & Loyalty

January 14, 2012

Note: This piece first appeared in Quirk’s January 2012 issue. Over the past two decades there have been few paradigmatic changes in the world of customer satisfaction research. We seek to remedy this situation through the introduction of a new, broader construct that subsumes many elements of …

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Top Gen-Y-Friendly Companies

February 1, 2010

Much has been written about Gen-Y entering the workplace as employers look for recruiting and retention strategies that meet this generation's unique expectations and goals. This their annual study of Gen-Y friendly companies in greater Chicago, Brill Street + Company identified the top 50 …

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