Dr. Danica Allen

danica.allen@gfk.com

My blog posts

Transcending Brand & Loyalty

January 14, 2012

Note: This piece first appeared in Quirk’s January 2012 issue. Over the past two decades there have been few paradigmatic changes in the world of customer satisfaction research. We seek to remedy this situation through the introduction of a new, broader construct that subsumes many elements of …

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