Edith Bardin

edith.bardin@gfk.com

My blog posts

Shhhh….it’s a secret!

Roper Reports® Worldwide has been following with interest the trend that consumers around the globe are becoming more and more curious about the world around them and are increasingly eager to explore these new things. The personal value of curiosity has increased by +10 ranks globally since …

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Brit’s Olympic Experiences

September 19, 2012

It has been an unforgettable summer for Britain. Anyone who was lucky enough to attend the London 2012 Games will have experienced something amazing and truly unforgettable which they will cherish for years to come. For me, as a non-Brit and consumer trend-spotter, it was also an insight into …

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Prestige Worth Paying For

Recent reports of surging growth among luxury goods makers such as LVMH and Burberry underline the insatiable appetite of consumers in emerging markets such as China for products with prestigious brand names. What’s more, data from Roper Reports Worldwide show that this desire for status brands …

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