Edith Bardin

edith.bardin@gfk.com

My blog posts

How Brands are Marrying Fitness with Fun

May 29, 2013

One reason I love London is that there are always new and exciting leisure activities for health-conscious fitness fanatics like me to explore. In the last month alone I’ve come across three completely different and delightfully surprising running activities. For instance, I had a lot of fun …

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Shhhh….it’s a secret!

Roper Reports® Worldwide has been following with interest the trend that consumers around the globe are becoming more and more curious about the world around them and are increasingly eager to explore these new things. The personal value of curiosity has increased by +10 ranks globally since …

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Honesty is the Best Policy

December 11, 2012

It is often said in today’s cynical world that honesty is at a premium.  It was partly for this reason (and partly because it is housed inside an old London bus) that my attention was drawn to The Honesty Shop as I was walking through east London the other day. There are a few aspects of …

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Brit’s Olympic Experiences

September 19, 2012

It has been an unforgettable summer for Britain. Anyone who was lucky enough to attend the London 2012 Games will have experienced something amazing and truly unforgettable which they will cherish for years to come. For me, as a non-Brit and consumer trend-spotter, it was also an insight into …

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Prestige Worth Paying For

Recent reports of surging growth among luxury goods makers such as LVMH and Burberry underline the insatiable appetite of consumers in emerging markets such as China for products with prestigious brand names. What’s more, data from Roper Reports Worldwide show that this desire for status brands …

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