Eric Wagatha

Eric Wagatha

eric.wagatha@gfk.com

My blog posts

Driving Gen Z

September 6, 2018

Turn back the clock a handful of years and you’ll find automotive strategists bearish that Millennials’ lack of interest in vehicle ownership will usher in the slow, but inevitable, decline of the car industry. Yet, today, 29% of new vehicles are already being bought by Millennials. In just a …

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