Hannah Lendrum

Hannah.Lendrum@gfk.com

My blog posts

Future of Subscription Services

November 25, 2014

Subscription services are a bit of a no-brainer in 2014. Spotify, Netflix et al are well-established; Amazon this year announced Kindle Unlimited, the eBook service which may be their most successful subscription service yet; and HBO and Vimeo recently announced their intentions in the area. …

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So much free content, so why pay?

December 18, 2013

‘Free’ and ‘superfluous’ have come to resemble a kind of base state for a lot of online content. The same stories and videos are repeated endlessly across free news sites, blogs, Twitter feeds and video-hosting sites – to name just a few. Undifferentiated content allows for more or less …

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