Helen Roberts

Helen Roberts

helen.roberts@gfk.com

My blog posts

Travel on the small screen

Travel and video are perfect companions. Two out of three US consumers watch online travel videos for inspiration when they're thinking about taking a trip according to a 2015 Google study. In fact, video could well be where your customers start the serious business of researching their next …

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How Generation Z shops for fashion

July 8, 2015

How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other consumer age groups? The answer is that their purchase journey differs according to the country they live in – as it does for other age groups. So while fashion retailers have more opportunities than ever to …

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