Jack Millership

Jack Millership

jack.millership@gfk.com

My blog posts

Augmented reality: Is this the real life?

December 9, 2015

Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to be used by brands embracing the technology more in their advertising campaigns, as well as beyond onto the high street. Increased interactivity and customer engagement are just two of the rewards for the …

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