Jens Barczewski

Jens.Barczewski@gfk.com

My blog posts

Why mobile is the new web

September 7, 2015

The mobile revolution: it’s one of the most talked about phenomena in consumer technology. Yet advertising spend on mobile is still far behind use and the number of eyeballs that might see it – and we all know that advertising needs to follow the users to be effective. So what’s causing this …

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