Jodie Roberts

My blog posts

Engaging High-Growth Consumers

June 13, 2013

Marketing messages come at consumers increasingly frequently these days, and in high-growth regions such as Asia the growth is particularly noticeable. These messages are received via all manner of media – mobile, billboards, in-store promotions, mall events, television commercials, social …

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Egg-cam Courts Considered Consumers

March 13, 2013

We hear a lot about traceability and the provenance of the food we eat these days, and I’ve recently discovered a ‘cracking’ example of how an Australian company has responded to consumers’ desire to know where their food comes from. Sunny Queen Eggs is a well-established company which …

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