Jon Berry

Jon Berry

jon.berry@gfk.com

My blog posts

Spice is nice: snacking in india

February 4, 2015

With its soft-blue label and taupe package, the Relax 100% natural health bar looks like the type of good-for-you product you’d expect in an upscale food chain like the U.S.A.’s Whole Foods. But its provenance is India. And that says a lot about where the snack-food market – and, in a larger …

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How the World Has Changed

December 12, 2013

Five years have passed since the global financial crisis, but economic worries still cast a long shadow over the world, literally. In the latest “Trending the World” data visualization marking the 40th Anniversary of GfK’s Roper Reports consumer trends survey, we have mapped the world’s …

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The New American Mobility

November 14, 2013

With the days getting darker and the temperatures dropping, talk among my consumer-trend colleagues has turned to how long into the winter people will use New York’s new Citi Bikes bike-sharing program. If our research on Americans’ changing lifestyles is indicative, the answer seems clear: as …

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Let Your Old Age Freak Flag Fly

January 28, 2013

There are four things I’m pretty certain about for 2013. First, I will run the New York half-marathon on the third Sunday in March, passing through Central Park and Times Square, then down the west side to the Battery. Next, a month later, I’ll do the Leatherman’s Loop, a 10K adventure run in …

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