Justin Edge

Justin Edge

justin.edge@gfk.com

My blog posts

Why biopharma needs to improve customer engagement

February 21, 2017

It’s time to question the effectiveness of pharmaceutical engagement with its stakeholders. The 15th Annual eyeforpharma Summit, which took place from March 14-16 in Barcelona, posed the questions*: “What’s stopping us from being patient-centric? Is it laziness? Or…is it simply too difficult to …

Read more

Beyond the pill: How to go beyond the fad

November 7, 2016

Beyond the pill (BTP) strategies have become as trendy as the Kardashians and as ambitious as Captain Kirk.  Yet the bright future of Rx technological enhancements paired with an ecosystem of services is still more of a dream than a commercial reality, with a variety of failed initiatives …

Read more

Getting New Rx Brands Back on Track

June 25, 2012

New product failures can be as dramatic as the withdrawal from the US market for a top pharma manufacturer’s breakthrough inhaled insulin. There are many examples of new products that attract initial prescribers, but then struggle to find their niche. They are akin to C or B students who …

Read more