Karin.Schmid

Karin.Schmid@gfk.com

My blog posts

How to target multi-channel consumers

February 21, 2014

The amount of time that consumers spend online has been rising for years. That’s not news. But what is interesting is that the amount of time spent on the internet has not ‘eaten into’ the amount of time spent watching TV or listening to the radio. Instead, consumers are increasing their …

Read more