Katherine Savage

katherine.savage@gfk.com

My blog posts

The value of product families

August 8, 2013

For marketers, the smartphone industry is fast-paced and highly competitive. From new product development to marketing devices, generating awareness and buzz amongst consumers is critical. With a host of new smartphones imminently entering the market, we asked over 3000 UK consumers in March …

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Are people willing to pay for privacy?

April 30, 2013

Social media websites and apps are going through a period of upheaval as they face the twin challenges of growing (or maintaining) usage, and monetizing their service. Traditionally, success stories like Facebook and Twitter have focused on consumer needs in terms of user experience and …

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