Kenneth Simonsen

Kenneth Simonsen provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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Consumer Goods 3 min
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Young men’s grooming is booming: the how, what and where of the growth of the personal care category

Men are increasingly engaged in the personal care and male grooming category – good news..
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Consumer Goods 2 min
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Unlocking the mysteries of customer relationships

Companies have more data than ever on their customers, but that information is failing to..
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