Lewis Paine

lewispaine@gfk.com

My blog posts

QSRs and Health: Turning talk into action

June 3, 2014

Quick Serve Restaurant (QSR) marketers are in a pickle. They are criticized for serving unhealthy meals – but the "good-for-you" menu items they offer are not big sellers. Heavy category users, fast food's most important customers, say they want to live and eat healthy. What they say and …

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