Luiz Freire

Luiz.Freire@GfK.com

My blog posts

I Came, I Saw, I Bought Elsewhere

May 1, 2013

Showrooming is increasingly on the agenda of marketers and retailers, as the practice becomes more and more popular among shoppers around the globe. Multi-brand shops selling cosmetics, books and especially gadgets are most affected by this activity, where people go to stores to check and feel …

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