Maria Lange

maria.lange@gfk.com

My blog posts

Hispanic millennials – pet marketers’ next best bet

March 26, 2015

Pet marketers are on the trail of something important. They need to track down their next generation of dominant customers. Baby Boomers, who account for a meaningful share of sales, are aging – and so are their pets. The pet industry is worried that, when Boomers’ dogs and cats pass away, they …

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