Matt Fisher

Matt.Fisher@gfk.com

My blog posts

Where (or wear) next for wearable tech?

November 6, 2014

Unlike the rapid uptake of tablets, the wearables market remains significantly untapped. Industry leaders and underdogs alike have launched products onto the market in an attempt to capture consumer imagination, but, according to our latest research, sales of wearables remain a long way from …

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What Santa’s shopping for this Christmas

December 17, 2013

As we eat our way through our advent calendars, it becomes increasingly clear that consumers are far more generous in their Christmas gifting compared with previous years. Our research here at GFK has already flagged the front runners in this year’s race to the finish line. The sound of …

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What’s in store for the future of retail staff?

April 27, 2012

In an age when consumers research their purchases thoroughly online, talk to their friends for recommendations, and test out their potential purchases in store, exactly what role do store staff have to play beyond facilitating the experience? Recent research by GfK shows that the suitable mix …

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