Neil Mathis

neil.mathis@gfk.com

My blog posts

Coke Invests in the Power of Stories

February 25, 2014

In November 2013, The Coca-Cola Company generated plenty of excitement with the launch of its new homepage.  Coke’s proclamation that ‘the Corporate Website is dead’ coincided with its public decree that “content is king” and storytelling is the cornerstone of 21st-century communications. …

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