Nikola Vasiljevic

Nikola.Vasiljevic@gfk.com

My blog posts

Gamification – the game and beyond!

July 22, 2013

Gamification is a frequently-used term, yet its actual use and application has, until recently, been seemingly ambiguous. In the last few years, game designers and researchers alike have started to identify the potential of video games for real-life application. As such, gamification has …

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