Olly Robinson

oliver.robinson@gfk.com

My blog posts

The changing landscape of photography

March 20, 2014

The end of the 20th century saw a significant increase in our ability to capture images, with photography becoming a true mass medium. Largely driven by the proliferation of smartphones and our ability to edit, store and share images, what's the picture look like for the future of this …

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Finding simplicity in a multi-device world

March 6, 2014

Facebook commissioned GfK to better understand people’s behavior as they move across multiple devices, including smartphones, tablets and laptops or PCs, throughout the day. As tablets and smartphones have become increasingly entwined within our everyday lives, switching between these …

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How have we got mobile advertising so wrong?

April 5, 2013

Last month, we spoke about some key trends and challenges for mobile advertising at this year’s Media Playground event in London. Here’s some of what we covered. Technology has dictated the pace of change and we've done our best to keep up - but there's a strong argument that mobile …

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Where next for word of mouth?

January 9, 2012

As consumers, we’re handing over more and more data about ourselves in exchange for products and services we take for granted. It’s this individual-level data that’s likely to provide the next generation of recommendation models, and the user experiences they fortify. Recently, for the first …

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