Pamela Gay

Pamela Stoffregen-Gay

pamela.gay@gfk.com

My blog posts

Is there a standard user experience?

July 25, 2013

In addition to knowledge of methods and industry expertise, knowledge of relevant rules and standards is one of the fundamental preconditions of effectively assessing user experience (UX).  We follow these standards within the field of user experience not to ensure every product results in the …

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15 Signs You Work in UX

November 1, 2012

Have you ever found yourself scrutinizing the wording and diagrams in instruction manuals? Do friends ask you for help figuring out how to work a device and your first impulse is to ask, “how do you think it should work?” Prognosis: you’re probably a UX researcher with a keen eye for …

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UX test of the VW infotainment system

October 18, 2012

This article is re-posted from SirValUse blog. To benchmark the user experience (UX) of car infotainment systems, GfK SirValUse (now GfK’s User Experience group) completed UX Quick-Checks of five automotive manufacturers’ systems. The manufacturers evaluated included Audi, BMW, Mercedes …

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Responsive web design: device specific adaptation

September 14, 2012

This article is re-posted from SirValUse blog. The number of mobile and stationary devices connected to the internet is growing steadily and so is the importance of responsive web design. With responsive web design, websites will adapt automatically to the width and height of the screen on …

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UX Quick Check of Car Infotainment Systems

August 16, 2012

This article is re-posted from SirValUse blog. Developments in the automotive industry are driven by innovations from various disciplines. Connectivity and digital technology play a major role in this convergence, navigation and assistive systems are becoming more important, and alternative …

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Service Design: The Evolution of User Experience

May 17, 2012

This article is re-posted from User Centric’s blog. User experience as a field continues to evolve and mature. One way in which that evolution has manifested itself is to look at things at a more macroscopic level. For instance, imagine experiences you may have had with a cable TV or telecom …

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Three Ways to Stay Lean and Avoid the UX Bubble

May 2, 2012

This article is re-posted from User Centric’s blog. The challenges presented by the global economic recession have served to motivate those of us in the field of User Experience to find more inventive approaches as an industry. Morgan McKeagney, Managing Director of iQ Content (Ireland), …

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Transparo.de vs. Check24.de

February 1, 2012

This article is re-posted from SirValUse blog. With the beginning of autumn, the fight for insurance clients in the automotive sector has started again. Each year, on November 30, insurance clients in Germany have the opportunity to change their car insurance provider. This year, to help …

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