Pamela Gay

Pamela Stoffregen-Gay

pamela.gay@gfk.com

My blog posts

So, Are You a UX Researcher or UX Designer? (Part 2)

November 3, 2011

My guess is that before, and possibly even after, reading our last blog, So are you a UX researcher or designer (Part 1), many will continue to identify themselves as either a UX researcher or a UX designer.  Why?  I think there are three reasons for this: 1. Much of our training is …

Read more

So, Are You a UX Researcher or UX Designer? (Part 1)

November 1, 2011

This article is re-posted from User Centric’s blog. At User Centric (now GfK's User Experience group), our user experience consultants possess a variety of skills and diverse backgrounds. Some of us avow our allegiance to research, while some profess our loyalty to design. But should we …

Read more

Storyboarding the Modern Boardroom Meeting

September 24, 2010

This article is re-posted from User Centric’s blog.   Coming from a background in media production, one of my most cherished design communication tools is the storyboard. Most commonly associated with laying out a rough sketch of a film, animation, or television show, storyboards shouldn’t be …

Read more

Best Practices for Designing Mobile Applications

August 26, 2009

This article is re-posted from User Centric’s blog. Mobile application interfaces offer unique challenges when designing for the user experience. Limited screen size, navigation restrictions and broad audience experience levels pose hurdles that, if not carefully considered, can derail even …

Read more