Paren Patel

My blog posts

The Awakening of Animal Anthropomorphism

February 27, 2014

As reported in the Journal of Current Biology,  dogs are far more attuned to human emotions than previously thought. These deep emotional links perhaps explain why consumers seem to attribute human characteristics and behaviours to their pets, and why marketers are responding with products and …

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Big Opportunities from Thinking Small

February 13, 2014

While many mature markets are recovering from economic crisis at the macro level, consumers aren’t seeing this reflected in their standard of living, and real incomes are still lower than before the crash thanks to stagnant wage growth coupled with inflation. As consumers seek products that can …

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Consumers Increasingly Control Connections

October 15, 2013

The ability to be connected anywhere really is great. The power to have an instant message conversation with friends from Delhi to the Democratic Republic of Congo at no extra cost all on my commute home is something that would have been unimaginable a mere decade ago. Times are changing faster …

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Taking the ‘Cheap’ Out of Value

March 21, 2013

At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers, and that perception of value is a key factor that drives purchase decisions.  Simply put, it can’t just be cheap – consumers want affordable products yet don’t want to compromise too much on quality or …

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Escape Your Pricing Strictures

August 22, 2012

In order to survive and continue to be successful in a challenging marketplace, companies must adapt and adjust their tactics to the requirements of the external environment. GfK Roper Reports Worldwide 2012 tells us that only 16% of global consumers think that now is a good time to buy, as …

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