Paren Patel

Paren Patel provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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Consumer Goods 2 min
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The Awakening of Animal Anthropomorphism

As reported in the Journal of Current Biology, dogs are far more attuned to human..
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Consumer Goods 2 min
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Big Opportunities from Thinking Small

While many mature markets are recovering from economic crisis at the macro level,..
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Consumer Goods 2 min
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Word-of-mouth grows in India – pass it on!

As the world becomes more and more interconnected, more social and more open to switching..
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Trends and forecasting 2 min
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Consumers Increasingly Control Connections

The ability to be connected anywhere really is great. The power to have an instant..
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Consumer Goods 3 min
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Taking the ‘Cheap’ Out of Value

At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..
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Consumer Goods 1 min
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Escape Your Pricing Strictures

In order to survive and continue to be successful in a challenging marketplace, companies..
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