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Tim Bosenick

Tim.Bosenick@gfk.com

My blog posts

The Synergy between Market Research and UX

September 21, 2012

Good design and usability principles have been, for many years, important considerations for organizations, particularly in industries such as automotive and e-commerce. However, a confluence of trends in the broader consumer market has created interdependency between market research and user …

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Turning UX into hard metrics

January 6, 2012

The importance of the User Experience (UX) is increasingly recognized for the crucial role it has to play in take-up and loyalty of devices & digital services. The consumer devotion to their product eco-system of choice, the way in which users are encouraged to explore and discover new …

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