Tim Kenyon

Tim Kenyon

tim.kenyon@gfk.com

My blog posts

Trending the World of Green: Roper Reports at 40

September 18, 2013

What is more important for people economic development or environmental protection?  How has this changed overtime?  How do current events impact consumer priorities? For the past 40 years, GfK’s Roper Reports® trends survey has been asking US and Global consumers their top environmental and …

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Earth Day Goes Digital

April 16, 2013

Americans continue to take small steps when it comes to environmental protection, but in the past five years there haven’t been many major breakthroughs to really super-charge “green” behaviors on a mass scale.  Insights from GfK’s Green Gauge ® survey point to growth in many green behaviors …

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A Marketer’s Guide to Green 2.0

April 2, 2013

Just a few decades ago, environmentally friendly practices and products existed largely on the fringe of US culture. Now “being green” has become smart business for some of America’s largest corporations, and protecting the environment is a top concern throughout the nation. But attitudes …

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The Environment, Emerging Markets, and Consumer Choices

October 23, 2012

Leap-frogging – it is a term that is used a lot when it comes to the development of emerging markets like Brazil, South Africa, and China surpassing their more economically “developed” counterparts in North America, Europe, and Asia. In many ways the leap-frogging trend is true, emerging …

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Earth Day | Now & Next

May 1, 2012

Sunday, April 22, 2012, marked the 42nd anniversary of Earth Day in the United States. This is generally a time for companies, governments, and non-profits to tout the good they are doing for the environment. These same organizations will also motivate the public to take action on the …

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