Will Youngman

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Consumer Goods 2 min
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Tracking the purchase journey for smartphones and tablets in the UK, Romania, Belgium and Russia

How do shoppers in different markets research a major purchase like a smartphone or..
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Innovation and Digital 2 min
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How people buy car insurance: Part 3: Are renewers loyal?

Buying or renewing car insurance is no longer a simple task for motorists. And for..
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Innovation and Digital 2 min
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How people buy car insurance: Part 2: The role of the brand

Viewed by most people as a commodity, what role does the brand have for drivers in the..
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Innovation and Digital 2 min
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How people buy car insurance: Part 1: The Research Phase

Buying or renewing car insurance is no longer a simple task for motorists. For insurers..
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Consumer Goods 2 min
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Tablet, Phablet, PC, Laptop: Will one ever reign supreme?

I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or..
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