Automotive

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The Future of Automotive Technology

January 12, 2013

On Monday at the International Consumer Electronics Show (CES®) in Las Vegas, GfK and the Consumer Electronics Association (CEA®) shared results from new research on which technologies new car buyers (both drivers and passengers) will want on the inside of their cars five years from now. In his …

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Global Brand Goes Australian

December 11, 2012

What’s the first thing that comes to mind when you think about a company called ‘Virgin’? Richard Branson may be top of mind. Being British may also pop up, and maybe even their multitude of subsidiaries covering everything from airlines and health clubs to space flights. My perception from …

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Honesty is the Best Policy

December 11, 2012

It is often said in today’s cynical world that honesty is at a premium.  It was partly for this reason (and partly because it is housed inside an old London bus) that my attention was drawn to The Honesty Shop as I was walking through east London the other day. There are a few aspects of …

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UX test of the VW infotainment system

October 18, 2012

This article is re-posted from SirValUse blog. To benchmark the user experience (UX) of car infotainment systems, GfK SirValUse (now GfK’s User Experience group) completed UX Quick-Checks of five automotive manufacturers’ systems. The manufacturers evaluated included Audi, BMW, Mercedes …

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