Automotive

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Safety first: the road to self-drive

January 23, 2015

Not so long ago it was a concept associated with science fiction. Now the dream of the self-driving car is on its way to becoming reality. Obviously there are legal and regulatory hurdles still to overcome, but self-drive technology has been developed and refined, and self-driving cars will …

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Should luxury brands be playing games?

December 10, 2014

I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at four in the morning. But, I have since come to realize that gaming is much more than just that. Gamification is a technique that marketers are using to connect with consumers on a deeper …

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