Automotive

Page 5 of 9

Gaining traction: truck tire sales in europe

October 28, 2014

Some of the most perplexing questions in marketing are indeed some of the most intellectually interesting ones. There's so many ways to approach a research question. Which is the right approach? Is my model the best-suited? What about the data in my model? As the leader for automotive in …

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Does Generation Y really hate driving?

September 10, 2014

It has become common currency in recent times to classify Generation Y as uniformly disinterested in or even hostile to driving. However, GfK’s recent study on their attitudes and motivations reveals a much less simplistic picture, with 74% of the 18 – 34 age group appearing in the more …

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Can automakers achieve data-driven empathy?

August 19, 2014

A recent article in a business journal said companies are failing to follow established relationship "rules" and should use their Customer Relationship Management (CRM) systems to develop "data-driven empathy" about what's really going on in the hearts and minds of their customers. Some …

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