Automotive

Page 6 of 9

Why one price doesn’t fit all markets

August 1, 2014

Getting the price right for their models in each market is vital for car manufacturers to achieve that all-important market share with target audiences. But it’s a challenging part of any global sales strategy. Here we look at how Volvo met that challenge when launching the new premium S60 …

Read more

New Energy Vehicles Drive a Huge Emerging Market

July 15, 2014

In the last decade, China’s automotive industry has developed at an extraordinary pace. By 2009 it had overtaken the USA as the largest vehicle producer and seller in the world. But in the current and future global climate, such growth will generate problems, with national energy security, …

Read more

Maximising Mobile at BAFTA

May 23, 2014

It can feel as though we are constantly being bombarded with facts, figures and statistics about mobile. But what does any of it mean, and how can we start to make sense of the mobile jungle? This was the theme of Maximising Mobile, hosted by GfK at the iconic BAFTA location in London, which …

Read more