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To drive or not to drive electric?

April 19, 2013

Although we saw Electric Vehicle (EV) sales grow by 15% between 2011 and 2012, the numbers of EVs sold in 2012 was little over 1000 in a market of over 2 million sales. So we have growth but the growth hasn’t lived up to expectations. Why? Despite most people understanding the …

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Taking the ‘Cheap’ Out of Value

March 21, 2013

At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers, and that perception of value is a key factor that drives purchase decisions.  Simply put, it can’t just be cheap – consumers want affordable products yet don’t want to compromise too much on quality or …

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Streamlined Tech Comes of Age

March 13, 2013

The growth of technology has been viewed in numerous lights over the years. Writer Aldous Huxley once said that, “technological progress has merely provided us with more efficient means for going backwards.” The GfK Roper Reports Worldwide survey of attitudes and behaviours show that this is …

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The Future of Automotive Technology

January 12, 2013

On Monday at the International Consumer Electronics Show (CES®) in Las Vegas, GfK and the Consumer Electronics Association (CEA®) shared results from new research on which technologies new car buyers (both drivers and passengers) will want on the inside of their cars five years from now. In his …

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UX test of the VW infotainment system

October 18, 2012

This article is re-posted from SirValUse blog. To benchmark the user experience (UX) of car infotainment systems, GfK SirValUse (now GfK’s User Experience group) completed UX Quick-Checks of five automotive manufacturers’ systems. The manufacturers evaluated included Audi, BMW, Mercedes …

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UX Quick Check of Car Infotainment Systems

August 16, 2012

This article is re-posted from SirValUse blog. Developments in the automotive industry are driven by innovations from various disciplines. Connectivity and digital technology play a major role in this convergence, navigation and assistive systems are becoming more important, and alternative …

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Who’s Driving Automotive Innovation?

June 12, 2012

One of the crucial stories for global marketers and manufacturers in coming years is the shift in impetus of consumer demand from the Developed markets of Europe, North America and Asia, to the Emerging world. One sector at the vanguard of this shift is the automotive category, with many of the …

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Consumer Mood A Window On The Future

May 10, 2012

This coming month sees the release of the first deliverable from the new batch of Roper Reports Worldwide data – the Mood of the World report 2012. This is always one of GfK Roper Consulting’s most keenly awaited releases, not just because it gives us a first glimpse at insights from our latest …

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