Consumer goods

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I Came, I Saw, I Bought Elsewhere

May 1, 2013

Showrooming is increasingly on the agenda of marketers and retailers, as the practice becomes more and more popular among shoppers around the globe. Multi-brand shops selling cosmetics, books and especially gadgets are most affected by this activity, where people go to stores to check and feel …

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Shhhh….it’s a secret!

Roper Reports® Worldwide has been following with interest the trend that consumers around the globe are becoming more and more curious about the world around them and are increasingly eager to explore these new things. The personal value of curiosity has increased by +10 ranks globally since …

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Earth Day Goes Digital

April 16, 2013

Americans continue to take small steps when it comes to environmental protection, but in the past five years there haven’t been many major breakthroughs to really super-charge “green” behaviors on a mass scale.  Insights from GfK’s Green Gauge ® survey point to growth in many green behaviors …

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Taking the ‘Cheap’ Out of Value

March 21, 2013

At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers, and that perception of value is a key factor that drives purchase decisions.  Simply put, it can’t just be cheap – consumers want affordable products yet don’t want to compromise too much on quality or …

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Egg-cam Courts Considered Consumers

March 13, 2013

We hear a lot about traceability and the provenance of the food we eat these days, and I’ve recently discovered a ‘cracking’ example of how an Australian company has responded to consumers’ desire to know where their food comes from. Sunny Queen Eggs is a well-established company which …

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Streamlined Tech Comes of Age

March 13, 2013

The growth of technology has been viewed in numerous lights over the years. Writer Aldous Huxley once said that, “technological progress has merely provided us with more efficient means for going backwards.” The GfK Roper Reports Worldwide survey of attitudes and behaviours show that this is …

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