Consumer goods

Page 19 of 20

Capturing China’s domestic market

March 15, 2012

China’s impact on the global economy has so far been mainly export-driven, but it is now entering a new phase of growth, shifting emphasis to its increasingly lucrative internal wealth. This change has triggered a whole new set of business opportunities, and means an understanding of the …

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Does Your Specialty Brand Need A Lift?

February 21, 2012

Building A Brand With Retailers & Consumers Takes More Than Snazzy Ads And Presentations We see this a lot—and probably you have, too. You find yourself in a seemingly impossible situation. The company can’t get traction with top retailers. You don’t have big marketing budgets like your …

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Transcending Brand & Loyalty

January 14, 2012

Note: This piece first appeared in Quirk’s January 2012 issue. Over the past two decades there have been few paradigmatic changes in the world of customer satisfaction research. We seek to remedy this situation through the introduction of a new, broader construct that subsumes many elements of …

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Turning UX into hard metrics

January 6, 2012

The importance of the User Experience (UX) is increasingly recognized for the crucial role it has to play in take-up and loyalty of devices & digital services. The consumer devotion to their product eco-system of choice, the way in which users are encouraged to explore and discover new …

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India: The Digital Age

The 'INCH' Revolution Today, we are living in the digital age. We wake up to the sound of an alarm, where our old age clock has more than likely been replaced by a 3.5” screen mobile phone. When on the move, we read news on a 10” tablet; in our office we start our daily schedule on a 15.6” …

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