Consumer goods

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The Peruvian Shopper

January 7, 2016

If one wants to assess opportunities for innovation or re-launching in the Peruvian market for next year, one way is to understand the different ways that people buy. Here a couple of examples of what happens in the country and, possibly in similar Latin American countries. Market for home …

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Confucian Stress

December 10, 2015

Money (perceived lack of it) the biggest cause of stress in the world! Mark Zuckerberg, the founder of Facebook, has declared that he will give away 99% of his shares in the company, worth $45 billion, for philanthropic purposes. He is in good company, as several other billionaires, …

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Personal care items from Mars and Venus

November 18, 2015

Let's face it. Sometimes the title of that self-help book popular in the 1990s still rings true: Yes, men are from Mars and women are from Venus. When it comes to shopping for personal care items, I definitely see more differences than similarities. Indeed, talking about the differences …

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