Consumer goods

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Brand success in the new world

October 27, 2015

Sustainability is a major goal for any brand. In order to become sustainable, a brand must make an emotional connection to its customers. In order to make an emotional connection, a brand must constantly engage and evolve its relationship with its customers. In her speech at the GfK Future …

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How online is paving the path to purchase

September 10, 2015

Regardless of whether consumers are clicking “buy” at the virtual checkout, online remains a major sales channel and an irrefutable part of today’s purchase journey. Fact: from cosmetics to TVs, online is where brands and consumers hook up – whether that’s to find information about a product or …

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The UK cook: A changing breed

July 24, 2015

Whether you produce or sell food and drink, make the tables consumers eat at, the kitchens they cook in or the appliances and utensils that help them, it’s vital that you know about trends in cooking. We are able to bring together a unique set of data sources to provide an insight into people’s …

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