Consumer goods

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From “me” to “we”

July 22, 2015

Is it time to increase your investment to win the hearts of the Chinese consumers or is it time to cut the mushy stuff and compete on hard core product and price advantage?  Research indicates that it is time to put love in the air. It is time to woo and win, as the consumers are demanding and …

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Making the second-best solution shine

June 10, 2015

“So Jim, what’s the household chore you hate the most?” I queried my office mate. “Cleaning toilets” was his prompt reply. “And what would make it better?” He thought a moment, then, laughing, he said, “Having someone else do it!” Boom – he nailed it. In fact, cleaning bathrooms is …

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Making the smart home a reality

June 5, 2015

Imagine a home managed from the owner’s smartphone or tablet, with multiple devices linked via an intelligent network or “hub”. The owners could view status reports, access information and manage functions wherever and whenever they wanted. Preheating the oven, changing the direction of a …

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