Consumer goods

Page 6 of 16

How online is paving the path to purchase

September 10, 2015

Regardless of whether consumers are clicking “buy” at the virtual checkout, online remains a major sales channel and an irrefutable part of today’s purchase journey. Fact: from cosmetics to TVs, online is where brands and consumers hook up – whether that’s to find information about a product or …

Read more

The UK cook: A changing breed

July 24, 2015

Whether you produce or sell food and drink, make the tables consumers eat at, the kitchens they cook in or the appliances and utensils that help them, it’s vital that you know about trends in cooking. We are able to bring together a unique set of data sources to provide an insight into people’s …

Read more

From “me” to “we”

July 22, 2015

Is it time to increase your investment to win the hearts of the Chinese consumers or is it time to cut the mushy stuff and compete on hard core product and price advantage?  Research indicates that it is time to put love in the air. It is time to woo and win, as the consumers are demanding and …

Read more