Fashion & lifestyle

It’s safe to say that many of the first smartwatch devices to hit the market were seen by consumers as kind of ugly, a little bit clunky and certainly nothing you’d catch Miranda Priestly wearing on her wrist. And as discussed in Tech Trends, wearables on the whole have yet to make their mark …

“Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you…” - Ralph Lauren Nowadays, style is not only about the logo you are wearing but the values that it represents. With this in mind, fashion brands need to know their consumers …

On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our hair and putting on make-up (some of us) 1. This combines almost five hours a week for women and just over three hours for men. But what are the big motivating factors that drive us to want to look our …

Segmentations can be an incredibly powerful tool for businesses, providing strong platforms for innovation and a targeted approach to customer relations. However the strength of segmentation hinges on the level of similarity between the individuals in each segment. The greater the similarity …

The internet is both market place and exchange platform – also for luxury buyers. Mobile devices keep paving new ways online for them when it comes to information about their favorite brands and online shopping. The good news for stationary trading: The special meaning of the point of sale will …

The secret to sustained success when promoting beauty brands on social media is to have a well thought-out, focused social media strategy. Here are four tips for promoting beauty products on social media. 1. Match the channel to the campaign Beauty brands typically “splurge” their content …

L’Oréal’s “Destination Beauty” relaunch was more than just a facelift. It was a radical redirection. The brand converted from a brand channel into a brand-sponsored, vlogger/creator-curated channel. A bold shift, but a smart one considering the appeal of the vlogger community. But this is not …

In the world of beauty on social media, the vlogger rules. A report by Pixability shows that, as of June 2015, beauty brands collectively own 4.6 percent of YouTube’s beauty brand ecosystem. The most watched channels aren’t owned by brands, but by vloggers. Macbarbie07 has more total audience …

Despite the dynamic transformations taking place in the fashion industry, one thing hasn't changed: Fashion is and continues to be one of the riskiest businesses. In the fashion world, the key to becoming rich is not just having the most original ideas, but also having the ability to reduce …

It started well – and ended badly: The 2015 summer season was a huge success for owners of swimming pools and ice cream parlors, but not for textile and fashion retailers. Soaring temperatures in August more than melted the positive results achieved in the first two summer months. The three …

Textilwirtschaft Fair Fashion Summit, Partnership for Sustainable Textiles, Fashion Revolution Day, and ecological trade fairs like the Ethical Fashion Show and Greenshowroom. Two and a half years after the Rana Plaza building collapsed in Bangladesh, we have seen and are still seeing …

The continued rise of online shopping and the consequential sales decline on the high street demand a fundamental rethink and new, visionary shop concepts. German fashion retailers are responding to the changing situation on the basis of trial and error. This has resulted in the spontaneous …