Fashion & lifestyle

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Hey, good looking…

July 17, 2015

The pressure to look good surrounds us. TV programs, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels are not promoting images of good looking …

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How Generation Z shops for fashion

July 8, 2015

How do today’s 16-21 year olds (aka Generation Z) shop for fashion compared with other consumer age groups? The answer is that their purchase journey differs according to the country they live in – as it does for other age groups. So while fashion retailers have more opportunities than ever to …

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