Financial services

Page 10 of 11

Honesty is the Best Policy

December 11, 2012

It is often said in today’s cynical world that honesty is at a premium.  It was partly for this reason (and partly because it is housed inside an old London bus) that my attention was drawn to The Honesty Shop as I was walking through east London the other day. There are a few aspects of …

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It’s a Boomerang Generation

July 25, 2012

With the dream of a shiny new job offer that includes benefits, an office space of their very own and something they’ve only heard about – paid time off, students have been flocking to universities and colleges to get that slip of paper that will one day be the key to opening the locked doors …

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Multicultural Millennials

July 17, 2012

The Key to building brand affinity with Multicultural Market may be connecting with the Multicultural Millennials Being the first in the family to move to a new country, there are several cultural and environmental aspects that a person needs to get assimilated to. In the midst of all of …

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Skeptical Optimists?

May 1, 2012

Millennials are a paradox. They value relationships, a team effort, and the accomplishment of a job well done. Yet, they manage to balk as financial services companies attempt to reach out to them in hopes of building, well, relationships. Much to the chagrin of marketing departments throughout …

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