We ran a test recently on some ads that were airing in the UK during the World Cup, all from the same product category (consumer electronics). Some of the advertisers were official World Cup sponsors; others had an alternative football sponsorship association – and we evaluated them using a new …
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3 key requirements for an optimal online pricing tool
by Barry Meacher
The secret to choosing an online pricing tool that delivers real value We are inundated with tech solutions for our daily lives that are fast, easy to use and help to reduce time spent on the mundane. Having used pricing tools for over 10 years, it has always been an observation that pricing …
Read moreKey insights within travel: Three current themes for exploration
by Mihir Bhatt
With summer fast approaching – yes, it officially started on June 21st – Americans once again will be vacationing in record numbers. Recent forecasts estimate that over 246 million passengers will fly domestically between June and August (which averages to over 2.5 million per day). Flying …
Read moreHow to win the world cup with price and promotions
by Barry Meacher
A major sporting event offers a fantastic opportunity for manufacturers and retailers to take advantage of an increase in Television viewing and general spending amongst fans. No other event offers a greater opportunity than the FIFA football world cup. The ‘World Cup’ effect With the …
Read moreRedefining forecasting
by Yotaro Noguchi
The rapid evolution of technology combined with fast-changing consumer behavior means consumers, not retailers or manufacturers, are the driving force in today’s economy. They create the appetite for products, and shop for them using the very latest tech, making the traditional models of supply …
Read moreIn the fourth industrial revolution, customers remain king. What about workers?
by Jola Burnett
There is no doubt we are in the midst of a fourth industrial revolution – one in which digital technology is more than just an accessory. We are past simply talking about the internet as a business enabler; instead, we are seeing the lines between the physical, biological, and digital worlds …
Read moreUK digital radio hits listening milestone: Time to turn off analogue FM or not?
by John Carroll
UK radio reached a significant milestone on 17 May 2018 when the RAJAR Q1 2018 listening figures were published. For the first time, over half (51%) of all weekly radio listening was via a digital platform, such as DAB (Digital Audio Broadcasting), online or through digital TV. In other words, …
Read moreSmartphone shopping in Indonesia
by Michal Galin
Smartphone shopping in Indonesia Indonesia is a growing market, which offers huge opportunities for consumer brands, tech and media companies. With over 250 million inhabitants, it is the world’s fourth most populous country and has millions of people rising into the middle class each year. …
Read moreA generation without a name, but not without a voice
by Stacy Bereck
In recent weeks, teens and even tweens have grabbed the nation’s attention with their relentless focus on effecting meaningful change on school safety and gun control laws. When discussing these young people, media and politicians have struggled with what to label this vast generation that came …
Read moreXennials: An untapped opportunity for marketers
by Rachel Bonsignore
Much has been written about US generations for, well, generations. Starting with the “Lost Generation” that fought in World War I right up to our present-day debates about what to call the Post-Millennial audience, Americans have an endless fascination with the differences between these …
Read moreWhat does living “the good life” really mean? Hear it from consumers
by Greg Kaminsky
When we think about “living the dream” or “living the good life”, we usually think about health, family, work, experiences and finances. But what is really the most important in the eyes of consumers, and how do those factors stack up against each other? This was the focus of our most …
Read moreHow do people around the world maintain their physical health?
by Greg Kaminsky
In an online survey of health habits around the world, nearly two thirds of respondents included getting enough sleep, eating healthy nutritious food, and exercising as activities they do regularly to maintain their physical health. While these straight-forward activities should come as no …
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