General Archives - GfK Insights Blog

General

Consumer attitudes around materialism present opportunities for brands

General Trends & Forecasting

Globally, concern for the environment is rising – and this has implications for brands

General

Why market intelligence is crucial for shaping country reputations

General

Thumbs up or down: Can emojis help make surveys smartphone friendly?

General

Nations as brands: Why global perception matters

General

A look back at the results from our 2016 Global PR Studies

General Trends & Forecasting

Innovating in a post-Brexit Britain

General Technology

Are market research and big data the perfect pair?

General Trends & Forecasting

The world is watching: Consumers’ global mindset ahead of the 2016 Olympics

General Trends & Forecasting

Can brands provide the leadership that Americans desire?

General

Corporate responsibilities: How to win consumer approval

Fashion & Lifestyle General

What makes us want to look good?