General

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Hey, good looking…

July 17, 2015

The pressure to look good surrounds us. TV programs, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels are not promoting images of good looking …

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Being Green wins you customers

June 8, 2015

Based on our study findings, being green attracts consumers. But, before brands leap for their strategy plans, let’s analyze what really motivates consumers in this area. Here are the facts. Three quarters of consumers internationally say that brands today have to be environmentally …

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A perfect data paradox in the digital age

February 9, 2015

Seven essential digital ad effectiveness research considerations Pretty much most things generate data these days. You get up in the morning and your Fitbit records your first step. You walk down the road and your footfall is measured in at least two ways (most likely by CCTV if you live in …

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The rise of the influential vloggers

December 11, 2014

Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I recently ventured into the world of the beauty video logger or “vlogger”. These are some of the most influential people in the cosmetics industry and they’re doing it from their bedrooms. The …

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Future of Subscription Services

November 25, 2014

Subscription services are a bit of a no-brainer in 2014. Spotify, Netflix et al are well-established; Amazon this year announced Kindle Unlimited, the eBook service which may be their most successful subscription service yet; and HBO and Vimeo recently announced their intentions in the area. …

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Actionable Eye Tracking

March 11, 2014

Many practitioners are divided into two opposing camps: those who are pro eye tracking, and those who are against it. The proponents seem to want to use eye tracking for every study, regardless of its objectives. The opponents, on the other hand, claim that eye tracking is just “smoke and …

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