General

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Future of Subscription Services

November 25, 2014

Subscription services are a bit of a no-brainer in 2014. Spotify, Netflix et al are well-established; Amazon this year announced Kindle Unlimited, the eBook service which may be their most successful subscription service yet; and HBO and Vimeo recently announced their intentions in the area. …

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Actionable Eye Tracking

March 11, 2014

Many practitioners are divided into two opposing camps: those who are pro eye tracking, and those who are against it. The proponents seem to want to use eye tracking for every study, regardless of its objectives. The opponents, on the other hand, claim that eye tracking is just “smoke and …

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15 Signs You Work in UX

November 1, 2012

Have you ever found yourself scrutinizing the wording and diagrams in instruction manuals? Do friends ask you for help figuring out how to work a device and your first impulse is to ask, “how do you think it should work?” Prognosis: you’re probably a UX researcher with a keen eye for …

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