General

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Transparo.de vs. Check24.de

February 1, 2012

This article is re-posted from SirValUse blog. With the beginning of autumn, the fight for insurance clients in the automotive sector has started again. Each year, on November 30, insurance clients in Germany have the opportunity to change their car insurance provider. This year, to help …

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So, Are You a UX Researcher or UX Designer? (Part 2)

November 3, 2011

My guess is that before, and possibly even after, reading our last blog, So are you a UX researcher or designer (Part 1), many will continue to identify themselves as either a UX researcher or a UX designer.  Why?  I think there are three reasons for this: 1. Much of our training is …

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So, Are You a UX Researcher or UX Designer? (Part 1)

November 1, 2011

This article is re-posted from User Centric’s blog. At User Centric (now GfK's User Experience group), our user experience consultants possess a variety of skills and diverse backgrounds. Some of us avow our allegiance to research, while some profess our loyalty to design. But should we …

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Eye Tracking Without Eyes

June 16, 2011

(Re-post from the “Eye Tracking the User Experience” Blog. Aga Bojko (VP, User Experience) is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) "Participant-free eye tracking" has been around for a while but is still …

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The Most Precise (or Most Accurate?) Eye Tracker

May 18, 2011

(Re-post from the “Eye Tracking the User Experience” Blog.  Aga is currently writing Eye Tracking the User Experience, A Practical Guide, to be published by Rosenfeld Media in 2013.) To keep up with the developments in research and technology, I have a Google Alert set up for "eye tracking" …

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