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Honesty is the Best Policy

December 11, 2012

It is often said in today’s cynical world that honesty is at a premium.  It was partly for this reason (and partly because it is housed inside an old London bus) that my attention was drawn to The Honesty Shop as I was walking through east London the other day. There are a few aspects of …

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Healthy Mums

October 23, 2012

I will start this blog by saying that I’m a foodie. I love to eat it, cook it, grow it and buy it. Secondly, I will say that I try to be health conscious as much as possible through eating well and exercising regularly. Thirdly, I will say that I’m a mum of two (I gave birth to a gorgeous …

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Healthcare Research in China and Brazil

July 12, 2012

This article is re-posted from User Centric’s blog. One of the most useful traits a UX consultant can possess is the ability to be flexible and creative across an endless range of situations.  Our work is rarely routine and we like it that way. A recent healthcare study in China and …

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Getting New Rx Brands Back on Track

June 25, 2012

New product failures can be as dramatic as the withdrawal from the US market for a top pharma manufacturer’s breakthrough inhaled insulin. There are many examples of new products that attract initial prescribers, but then struggle to find their niche. They are akin to C or B students who …

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The New, Well-Rounded Man

For more than a year, the U.S. media have been ablaze over women’s growing economic clout. The Atlantic Monthly, in a much-commented-upon cover story, has trumpeted “the end of men.” More recently, Time magazine has proclaimed women “the richer sex.” And how do men feel about women’s …

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