Health

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Healthy Mums

October 23, 2012

I will start this blog by saying that I’m a foodie. I love to eat it, cook it, grow it and buy it. Secondly, I will say that I try to be health conscious as much as possible through eating well and exercising regularly. Thirdly, I will say that I’m a mum of two (I gave birth to a gorgeous …

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Healthcare Research in China and Brazil

July 12, 2012

This article is re-posted from User Centric’s blog. One of the most useful traits a UX consultant can possess is the ability to be flexible and creative across an endless range of situations.  Our work is rarely routine and we like it that way. A recent healthcare study in China and …

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Getting New Rx Brands Back on Track

June 25, 2012

New product failures can be as dramatic as the withdrawal from the US market for a top pharma manufacturer’s breakthrough inhaled insulin. There are many examples of new products that attract initial prescribers, but then struggle to find their niche. They are akin to C or B students who …

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The New, Well-Rounded Man

For more than a year, the U.S. media have been ablaze over women’s growing economic clout. The Atlantic Monthly, in a much-commented-upon cover story, has trumpeted “the end of men.” More recently, Time magazine has proclaimed women “the richer sex.” And how do men feel about women’s …

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Strategies for Improving Quantitative Engagement

April 1, 2012

How many times have you taken or reviewed a survey and thought “this is boring”?  Unfortunately, it happens all too often as the length of surveys increases to yet another page of questions to be answered. As respondents become bored and/or uninterested, the value of their responses also tends …

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