Health

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Strategies for Improving Quantitative Engagement

April 1, 2012

How many times have you taken or reviewed a survey and thought “this is boring”?  Unfortunately, it happens all too often as the length of surveys increases to yet another page of questions to be answered. As respondents become bored and/or uninterested, the value of their responses also tends …

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Patient Value Driving Change

January 7, 2012

Developed countries have been struggling for some time with increasing twofold cost pressure on their health care systems. On one side, procedure volumes are rising because of the greater medical needs of the aging; on the other side, unit values have increased with the cost of improved medical …

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Patient Insights – Opportunities in a New World

December 14, 2011

The need to understand patients The world is getting smaller. There are major advances every day, especially in technology and communication. Particularly over the last 10 years, information that was hard to obtain is now freely available over the Internet and can be accessed through various …

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