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Why biopharma needs to improve customer engagement

February 21, 2017

It’s time to question the effectiveness of pharmaceutical engagement with its stakeholders. The 15th Annual eyeforpharma Summit, which took place from March 14-16 in Barcelona, posed the questions*: “What’s stopping us from being patient-centric? Is it laziness? Or…is it simply too difficult to …

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Beyond the pill: How to go beyond the fad

November 7, 2016

Beyond the pill (BTP) strategies have become as trendy as the Kardashians and as ambitious as Captain Kirk.  Yet the bright future of Rx technological enhancements paired with an ecosystem of services is still more of a dream than a commercial reality, with a variety of failed initiatives …

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Why pharma must understand the patient as a payer

June 23, 2016

Pharmaceutical companies are well aware there is a trend toward shifting the financial burden to the patient that can be seen in many markets. Traditionally, patients have had the payer role in the emerging private pay markets, such as China and India. The US is also an obvious example of where …

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